The goal of this project was to develop a design solution for traditional beer packaging. The Caterpy Brewery is an imaginary beer brand that targets mature adults aged 35 to 55 who prefer original and traditional Lager tastes. Inspired by caterpillar, the name ‘Morphis’ originated from the word ‘metamorphosis’ to express strong and classic tone of voice. It achieves a look of a royal crest and a classic novelty using primary color group.
Designed by: Hana Lee, Canada.