One essential aspect of the Motif concept is what we call the sixth sense: We have transformed taste, which is perceived through the nose and palate, into a graphic, or a motif. Motif consciously rejects the exclusive wine culture that is reserved for only a few people. Our goal is to facilitate an enjoyment of wine that is free from pre- conceptions, extremely personal, and, above all, conscious and aware.
Our original vision was to reconceptualize the world of wine through a new product. We wanted to use a graphic pattern to visualize the taste and character of six different wines. This was how Motif came into being. The German word Motif means pattern, and we consciously refrain from using information about the variety of grape or other specifications on the label. Using no significant text, the individual patterns provide a subtle, tasteful indication of whether the wine is semi-sweet, full-bodied or effervescent.
Client — Motif Wine
Studio — EN GARDE, Australia
Concept — Mario Rampitsch, Franz Lammer
Graphic Design and Art Direction — Kristina Bartosova
Photography — Stefan Leitner
Web Design — Kristina Bartosova, Markus Sworcik
Web Development — Alexander Winkler, Georg Knabl
 
MOTIF Fine Art Wine
MOTIF Fine Art Wine3
MOTIF Fine Art Wine4
MOTIF Fine Art Wine5
MOTIF Fine Art Wine6
MOTIF Fine Art Wine7
MOTIF Fine Art Wine8
MOTIF Fine Art Wine9
MOTIF Fine Art Wine10
MOTIF Fine Art Wine11
MOTIF Fine Art Wine12
MOTIF Fine Art Wine13
MOTIF Fine Art Wine14
MOTIF Fine Art Wine15
MOTIF Fine Art Wine16
MOTIF Fine Art Wine17
MOTIF Fine Art Wine18
 
 
 

MOTIF Fine Art Wine

Featured on Package Inspiration

You may also like
Celestial Seasoning Spices
Alcoholic Beverages
Spruce Tip Stout
Alcoholic Beverages
Macera Tallerbar
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates