Get In Focus
Packaging Identity
Naka is a new focus drink from Sweden. It’s a natural energy drink containing a low amount of additives and preservatives. The key ingredient is green tea that has been used by Japanese Zen monks for almost 1000 years to maintain focus during meditation.
Combined with Guarana and Ginseng that incorporates energy and cleansing effects, Naka Focus gives its user increased cognitive ability and prevents stress. The lightly carbonated drink is meant to be a refreshing alternative to both coffee and tea.
With inspiration from Asia and the Zen monks we focused on the creation of the ensō circle. Drawing an ensō is a disciplined-creative practice of Japanese ink painting. It was also important to show the Swedish origin of the drink by adding a Scandinavian design expression.
Already the drink is highly appreciated by students, climbers, programmers, yoga practitioners, and many more.
Designed by: Amore Brand Identity Studios, Sweden.