For our redesign of Driftwood’s Naughty Hildegard, an ESB named in honour of Benedictine abbess Hildegard Von Bingen, we decided to focus on her famed discovery of hops as a preservative in beer by using a classic, contemplative pose, reminiscent of religious iconography, and paying special attention to colour design as a way to draw the viewer’s attention from Hilde’s gaze to her hand. Delicate skin tones stand in sharp contrast with the flat black of her habit, all backlit by stained glass with its geometric panels of saturated red and glowing yellow-green.
Designed by: Hired Guns Creative, Canada.
Printer: Westkey Graphics
Photography: Sean Fenzl
 
naughty-hildegard-01
naughty-hildegard-02
naughty-hildegard-03
naughty-hildegard-04
naughty-hildegard-05
naughty-hildegard-06
naughty-hildegard-07
naughty-hildegard-08
naughty-hildegard-09
 
 
 

Naughty Hildegard

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Mack Spritzer
Alcoholic Beverages
Label Larger – Packaging pitch.
Alcoholic Beverages, Beer & Wine
Pang Pang Brewery
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates