NEW VISUAL IDENTITY FOR FAZER GEISHA

Fazer Geisha’s visual identity is updated to meet brightened brand promise: updated package concept is designed by Pentagon Design. Updated Geisha’s features are delicately updated logo, trademark sophisticated pink and cherry flower illustration by Eili-Kaija Kuusniemi.

Challenge
To renew the Fazer Geisha visual identity and packages according to the new brand positioning and make it relevant again without losing the existing customers.
Approach
The renewal was made by carefully renewing the key visual elements, making the end result recognizable, refreshed, contemporary and coherent, without losing the core of the visual heritage of Geisha.
Result
The new visual packaging identity concept and the renewed package range builds a coherent and recognizable presence for retail environments. The range includes chocolate bars, tablets, praline boxes and products in other categories.
Benefit
A contemporary visual identity for Fazer Geisha, respecting the essence and heritage of the delicious praline and the renewed brand positioning.

Designed by: Pentagon Design, Finland.

 

Fazer Geisha

Fazer Geisha2

Fazer Geisha3

Fazer Geisha4

Fazer Geisha5

Fazer Geisha6

Fazer Geisha7

Fazer Geisha8

Fazer Geisha9

 

 

 

 

New visual identity for Fazer Geisha

Featured on Package Inspiration

You may also like
Food & Gourmet
NAT & Co. Cereal
Snacks & Desserts
La Muu Ice Cream
Food & Gourmet
Shedroe Leto Trademark Redesign
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates