Nike is the worlds leading supplier of athletic cloths and footwear
in the world. Finding a new product that Nike is missing in there marked. Nike has not done the big step on products that are good support for all muscle groups. Out if research I found out that Nike is missing support for there athletic. So this is a new product that will provide protection for all muscle groups, so you get the opportunity to always be able to exercise without pain.
The outcome for the elastic sport tape name is “Nike AID support”.
“Aid” means help, with help, support or relief. The overall look and feeling I was working to create is strong, clear and simple. The thought I have behind the design outcome is that I would have a symbol that will be recognizable and it is the shape from what “sports tape” has.
Designed by: Vilde Roenning, Norway.