The brief: The Pharmacists Panhellenic Cooperative (PAN.SY.FA) is the largest network commercialising pharmaceutical products with the most distribution points in Greece. With a dynamic presence over many years, and through their 43 pharmaceutical storage depots and their subsidiaries, PAN.SY.FA has become the ‘major player’ in the market using their knowledge and experience. Their Green Care range is a cosmetics product range created to be a new proposition for the care of hair, hands and body, and offering value for money. Green Care products contain natural ingredients and are only available through pharmacies. PAN.SY.FA entrusted the launch of this new and promising range to Molivi.
The project: The challenge was to design the packaging of the Green Care range as well as the product launch. Our aim was to combine the pharmaceutical aspect with the naturalness of the ingredients to create a character for the brand which radiated simplicity, cleanliness, care, familiarity and a close connection with nature. So, choosing green as the main colour for the range, a friendly, optimistic logo of simple elegance was designed to reflect its core values. Today the Green Care range is a firm favourite with the consumers, offering attractive products with a powerful identity.
Designed by: molivi | Design Studio, Greece.