Cleaver's

Rebrand: Cleaver’s Organic Meats Co.

on June 22 | with No Comments
in Australia, Oceania | , , , , |

Arcadian Natural Meat Company approached Jam&Co to update the Cleaver’s brand after realising that an opportunity existed to capitalise on simpler labelling for consumers. Consumers felt confused about the differences between Organic & Free Range beef products which only deterred them from purchasing meat that wasn’t labelled clearly.

Given this insight Jam&Co created a labelling system that has an honest kind of simplicity reflecting the traditional heritage of butchers signs. The new designs give clarity between Organic & Free Range products to help consumers make more informed choices about clean and humanely produced meat.

Designed by: Jam&Co ., Australia.

 

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