The Cuban Culture is vast in beauty and spirit, but what’s most appealing are their cigars. Cuba is now open for the United States to travel, and everyone is going for a very particular cigar. A Cohiba cigar.
Our objective was to create a special edition packaging for Cohiba’s 50th anniversary. Then, create deliverables that would amplify and showcase Cohiba’s Brand and the re-opening of Cuba to America for the Sobe Food and Wine Festival in South Beach, Florida.
To launch this special edition we developed the campaign, “Savor the Moment,” which would encourage the customer to share experiences with those while having a token cigar. Within this campaign we created interactive advertisements, banners, humidor, press kit, menu and pop up cigar bar.
My participation in this project comes in many forms. I participated in research, strategy, brainstorming and ideation. I contributed to the name of the campaign and some of the physical deliverables presented in the final production. I also put together the humidor.
Designed by: Brionna Catrow, USA.