New identity for the brand “Schaut”
High class products deserve a high class design. Schaut is a German family-run manufacturer of noodle-specialities. Everything is made by hand. To guarantee highest quality levels every ingredient has to meet highest standards. Therefore Schaut exclusively uses regional products from regional suppliers. On behalf of Schaut I designed a new identity and new packages.
Package Design
The new packaging design stresses the high class products. Deliberately it is kept clean and simple. This is meant to be a distinctive feature to distinguish from competitors, an eye-catcher in every shelf.
The new packaging design features a package band and a saddle label with the manufacturer’s logo imprinted.
The special-edition, called “Ganz B’sondere”, is displayed in newly designed folding boxes. The company’s logo is imprinted on clip of the folding boxes which serves as opener.
Designed by: Anna Horst, Wagnerwagner, Germany.