Cleaning up the blood, sweat, and tears of a hard day’s work can be tough. Scrubs soaps are especially made for modern-day heroes, hard workers, toiling athletes, and those who are just trying their best day in and out. Handcrafted, organic, using therapeutic ingredients made to energize, detoxify, and revitalize, Scrubs’ potent soaps are made to invigorate sore bodies.
The brand’s identity and packaging design blends Americana lettering, industrial typography, and playbook mapping with vibrant colors and playful details to create a look that stands out against the clutter of soaps on retail shelves.
The Scrubs logo’s lettering style is inspired by baseball Americana. The rest of the brand takes its cues from the dynamic composition and the rounded letterforms, creating a look that balances play and power.
Branding & Strategy
STYLING AND ART DIRECTION