The product: Natural toothpaste, with active plant and herbal ingredients. No fluoride or parabens. It has a pleasant taste and leaves the mouth feeling clean. It is available at pharmacies in the natural and homeopathic section, and in shops selling organic products. The brief: Nopalia Natural Products commissioned Molivi to renew the packaging, making it more modern and stressing the plant and herb ingredients while at the same time communicating that it is ideal for homeopathy. The project: Simple and clear design with the plant and herb ingredients as the main feature. We kept its medicinal character at the same time as making it friendlier and more approachable to the consumer. Colour categorization according to type (care & white, anti-plaque, sensitive). What we did: We created three distinct presentations as per colour categorization. Art Director: Mári Dimitrouli Marketing Consultant: Alexia Boubouli Photographer: Fanis Mourtos
Designed by: molivi | Design Studio, Greece.