Slice is a wavy fries well known in southern Brazil. Very consumed in the local market, the product has a good quality, but the drapery always presented less than this quality. The new proposal eliminated the confusing visual information from the previous design, and added a position “for those who do not stop.”. This position was evidenced by the dynamic packaging through the hurricane. The brand was revived by adding movement and mannerism, and the colors of the original flavors underwent fine-tuning to give more liveliness and joy to the product.
Designed by: Thiago Ranielli / Seven Agency, Brazil.
Client: Distribuidora Muller