The task was to develop a original package for milk.
Idea: Dairy products differ from each other in fat level. In fact, a very similar division is used in human clothes.
Implementation: We borrowed an idea from human clothes’ sizes – S, M, L sizes. Similar size – less fat percentage.
Result: The idea was highly appreciated by professionals in the industry.
Management: Vitaly Yatskevich and Valentin Dukhnevich
Idea: Alexey Sosnitsky
Artdirectoring: Vladimir Krutov
Design: Anastasia Pantsevich
Agency: Public Group, Belarus.