SML Milk

on March 20 | with No Comments
in Belarus, Europe | , , , , |

The task was to develop a original package for milk.

Idea: Dairy products differ from each other in fat level. In fact, a very similar division is used in human clothes.

Implementation: We borrowed an idea from human clothes’ sizes – S, M, L sizes. Similar size – less fat percentage.

Result: The idea was highly appreciated by professionals in the industry.

Management: Vitaly Yatskevich and Valentin Dukhnevich
Idea: Alexey Sosnitsky
Artdirectoring: Vladimir Krutov
Design: Anastasia Pantsevich
Agency: Public Group, Belarus.


SML Milk







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