Designed by: Project M+, USA.
Los Angeles-based Solstice Canyon specializes in crafting small-batch gourmet foods and pantry items made with the highest quality organic ingredients. When the two savvy ladies behind this plucky startup approached us to help them brand and package their premiere line-up of raw almond butters, we demanded samples and instantly fell in love. To celebrate both the bohemian lifestyle of coastal California and the natural elements that inspire all of their products, we developed a branding system rooted in botanicals. We created our own vintage-inspired illustrations of each ingredient reimagined in compelling patterns that serve as backdrops for the modern, clean branding and product details. To differentiate the three original flavors of butters, we created a distinctive color and labeling system. In addition to our layered design approach, we also art directed and styled their debut product shoot and designed their e-commerce website.