This is a packaging project about Soy Milk. 
The Concept is to be outstanding in the normal Milk market in China. Through a simple design but a colorful Variation in itself i wanted to create a design which is based on different taste’s. In my briefing was written that the target group is between 10 – 60, M & W. It should be in itself simple so older people udnerstand it easily however beeing also attractive for younger girls and boys. 
Designed by: Tom Jueris, China.