Master Distiller, Lance Winters along with the team at St. George Spirits collaborated with Steven Noble and Juli Shore Design to create St. George Spirits labels. The goal was to communicate its value as “America’s Oldest Artisanal Distillery”.

“Our inspiration was ephemeral; apothecary, guilloche, currency, tickets, and cigar art. Then we applied the explore to packaging for 3 gins, 2 whiskeys and 1 rum. After the packages were complete we oversaw the photo shoot to create a library of images to use for marketing.”

St. George California Agricole Rum
Made from 100% California sugarcane, St. George California Agricole Rum (formerly Agua Libre Rum) is a pure, primal, unapologetic expression of fresh California cane.
Intensely grassy, sultry, and robust, this rum is not for the faint of heart—but for those who love it there is no substitute.
St. George Botanivore Gin
Because of its broad botanical recipe, this gin is the most versatile of the three, with floral coriander seeds balanced by juniper and earthy California bay laurel. Botanivore also features fresh ginger, dill and celery seed, and cilantro, giving it an herbaceous brightness. Therefore, the illustration incorporates those ingredients to capture the essence of that distinctive flavor.
St. George Dry Rye Gin
Made with pot-distilled rye and a minimal recipe of cracked juniper berries, caraway, black peppercorn, grapefruit and lime peel, this gin has a pear aroma with deep malty, woody flavors. All the ingredients are once again positioned within the illustration to help pronounce those flavors as if luring you into an unforeseeable bear trap.
St. George Terroir Gin (Mt. Tam Edition)
This drinks like a walk in the woods. It’s made with hand-harvested juniper berries, wild Douglas fir from Mt. Tam, California bay laurel and coastal sage. It’s what John Muir would have carried in his flask. The label tries to convey the outdoors with the symbolic California bear with Mt. Tam as a backdrop.
Designed by Juli Shore Design, USA.
Illustration: Steven Noble