Students project/ “TABASCO” series, is a brand form the U.S.A. But most of people thought TABASCO is filled with a strong Mexican flavors. The concept is inspired from the Mexican culture, representing TABASCO’s attitude of life behind the brand in its style of packaging. The two packs and four packs of the TABASCO gift box have two different styles inside the wooden box. One is traditional illustration, witch is more meticulously. The other is modern illustration. Each case can turn to different surface and put others together into many interesting pictures. Although the inside packaging are not the same, but the outside design and layout are unanimous. I design one product with two styles is for offering customers more choice. And the wooden case is not only a part of packaging, but also can reuse it. Customers can buy it for gift or they can purchase for celebrating festivals. I hope the “TABASCO gift box” can make consumers and everybody feel surprised, satisfied, and joyful.
Designed by: Debby Fang, Taiwan.