Packaging design project for a premium red wine. The project is suspended between a modern style created by the contoured shape and a design with a retro flavor expressed by the drawing and by the calligraphic tecnique used for the product name. The ancient little tree of Primitivo is the focal point of the drawing. Details and typographic choices enhance the whole concept: the silver foil, the raised glossy print, the embossing, the glass with the highlighted brand and the sealing wax capsule.
Designed by: EMMECIDUE, Italy.