Totes & Johnston was developed as an answer to the modern man. Sophistocated and refined, Totes & Johnston’s line of Beard grooming products capture the essence of care and grooming that is returning to society and elevates the standards of the male cosmetics industry. To marry the concept of “modern-vintage” the labels and packaging were designed with pure white. The black serif font allows the labels to really contrast the bold and stark imagery adorning the inside back packaging. The moustache icon gives the label a edginess and allows for the refined pattern to elevate the design to a premium brand.
Designed by: Aaron Tansil, Canada.