on June 19 | with No Comments
in Europe, Kaunas, Lithuania | , , , |

“Acorus Calamus” is one of the most famous producer of Lithuanian herbal tea.

“Vaisė“ is a new brand in its family, which symbolizes soft, playful and fresh taste. Moon Troops – Creative Agency aim in this project was to convey the idea of the brandname, develop a logo and package design.

During the development process we have focused on clarity and the emotion of good taste. The word “Vaisė” is rather abstract one, therefore we chose to deliver this idea via logo’s graphical elements. A combination of three different shades of green was chosen to reflect how organic and natural the tea is.

In the package design, ingredients and logo look fresh and of great taste. In the background the feel of playfulness, quality and friendliness is reflected through the illustrations of leaves and fruit.

Agency: Moon Troops – Creative Agency

Creative Director: Motiejus Gaigalas

Graphic Designer: Roberta Paškevičienė




vaise visos+_1

vaise vizualizacijos-1_1

vaise vizualizacijos2-1_1

vaise vizualizacijos3_1



Pin It
Share on Tumblr

related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

12 − nine =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »