CLIENT: ASAHI PREMIUM BEVERAGES
As part of a broader Vodka Cruiser portfolio strategy, Bonney Creative were asked to create a solution which had broad appeal (dual gender) and was relevant within the cluttered and fragmented category. Shifting the range architecture to a more focused co-branded solution meant the development of a bespoke typemark for ‘Black’which was inspired by the pure origins of vodka and the understated simplicity of the masterbrand.
Designed by: Bonney Creative, Australia.
 
Vodka Cruiser
Vodka Cruiser2
Vodka Cruiser3
Vodka Cruiser4
Vodka Cruiser5
Vodka Cruiser6
 
 

Vodka Cruiser Packaging Range: Black

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