Wild Health Warriors
Branding, Illustration, Packaging
Wild Health Warriors are a Chinese inspired, herbal supplements supplier. WHW is a brand born in Wales, UK but its specialist herbal ingredients come from Asia. Our challenge was to create a brand that respects the origins of its product without being overtly ‘asian’ in appearance like many of its competitor brands.
We avoided industry cliches such as dragons, yin-yangs or Chinese logograms and developed a series of brand characters that would form the ‘Wild Health Warriors’. Each character is a subtle reflection of the health benefits of its product, and coupled with its own distinct colour, this would create differentiation across the multiple product ranges. As for the logo, we create a Wild Health ‘Master’ icon that would become the face of the brand and act as the seal of approval on each of the packs.
In an attempt to further disrupt the brands currently on the market, we took a pharmaceutical approach to the packaging with an all white pack/label combination. The simple label design has a clear messaging hierarchy and the opaque bottle helps to protect the botanical products inside
Designed by: Andrew Cadywould, Tom Garland, United Kingdom.