WILD. Packaging design for a series of flavoured juice drinks. The brief was to design an eye-catching juice drink to encourage a healthier lifestyle among a younger target audience to create an alternative from fizzy drinks. The different flavours are communicated through use of bright colours and simple illustrations leaving the bottle clear to allow the consumer to see inside the bottle. The typography adds a fun element to the product and brings the concept to life.
Designed by: Matilda Power, United Kingdom.